Jon Birrell

CEO of the British Promotional Merchandise Association (BPMA)

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About Jon Birrell

As CEO of the British Promotional Merchandise Association, Jon is on a mission to inspire, connect and educate the marketing community of the value of Promotional Merchandise as an essential part of the Marketing Mix. Having spent the last 17 years in the Promotional Merchandise industry, Jon has a deep knowledge with experience in different levels of the supply chain in sales, marketing and CSR capacities.

Prior to that, Jon purchased Promotional Products for some key brands, giving him a 360-degree understanding of the benefits and emotive responses that promotional products deliver.

Jon joins EPIC/2019 as a speaker, exploring premiums that have changed consumer perception of brands and what happens to brand growth when merchandise comes into the mix.