Fraser MBE

Karen Fraser

Leader of Credos, Advertising’s think tank. Ad Association, timeTo founding group. Women in Advertising & Communications London (WACL)


About Karen Fraser MBE

Karen leads Credos, the think tank for advertising and commercial communications. Karen created the report series Advertising Pays which shows the £120bn contribution advertising makes to the UK economy. Credosalso monitors advertising’s impact on society. The Minister for Women and Equalities took Karen’s work on advertising and young women’s self esteem to the United Nations.

Previously Karen has consulted to brands, agencies and government on strategic communications. She has given a speech at a dinner in the House ofLords on advertising and Brexit. Her work has featured in The Economist, TheNew Statesman, Financial Times, and on Radio 4 and Newsnight and she won a worldwide competition for a place on the Harvard Business Review: Breakthrough Ideas List for her article about corporate reputation.

She was awarded the MBE for services to diversity and advertising in the Queen’s 2017 New Year’s Honours list.

Karen joins EPIC/2019 as a keynote speaker, presenting The Advertising Association and Credos research on arresting the decline of public trust in UK advertising today.