Peter is passionate about enabling people to be extraordinary. Inspired by The Golden Circle, Peter teaches leaders and organizations how to harness the power of WHY to do extraordinary things. He illustrates his insights by drawing on examples from his previous flying, military and industry career to explain principles that can be applied in any business.
Standing shoulder to shoulder with Simon Sinek since 2011, Peter is an Igniter and Implementation Specialist on the Start With Why team, helping organizations harness the power of WHY to create extraordinary cultures and sustainable high performance. Peter has taken his years of practical experience and co-authored with Simon Sinek and David Mead, Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team, a step-by-step guide on how to discover your WHY, published September 2017. Peter is globally recognized as the “HOW” guy to Simon’s “WHY”.
A trained leadership consultant and executive coach, Peter's commercial and industry experience has been at the most senior levels in sectors including oil & gas, construction, mining, pharmaceuticals, banking, television, film, media, manufacturing and services – across 80 countries.
Peter served as a former Royal Air Force senior officer, has been a Force Commander during combat flying operations and has seen service across the world. His career has spanned from a professional pilot, to leading an aviation training and standards organization, teaching postgraduates at the UK’s Defence College, to flying the British Prime Minister around the world. Peter has led multibillion dollar international procurement projects and served as a crisis manager and former international negotiator for the UK Government.