Scott Logie

Customer Engagement Director REaD Group

About Scott Logie

Scott has worked in the Direct Marketing industry for the last 2 decades, both on the agency and client side but always with the same outlook – to put customer data first in any marketing decision. An engaging, innovative and creative thinker; Scott is passionate about helping businesses build strategies to drive increased loyalty and value.

In his role at REaD Group he spends time with our clients looking at what they can achieve if they understand their customers better and use that understanding to create long term relationships. A highly experienced data based marketer, with a background in finance, Scott has spent lots of time with insurers, charities, automotive, FMCG, government, on-line gaming and retail clients including many of the biggest brands in the country.